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Research papers

A new magazine creates a new wave to a long established market (Italian)

The magazine "Se og Hor" was started in September 1978. At that time, about 2,2 million magazines were sold every week in Norway, in a community counting a total of 4 million people. The magazine was accorded a probation time of 6 months to reach a...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Knut Kaavik
November 23, 1983
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Citation

Kaavik, K. (1983a, November 23). A new magazine creates a new wave to a long established market (Italian). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-new-magazine-creates-a-new-wave-to-a-long-established-market-italian-


Research papers

Product life cycle

This paper questions the concept of product life-cycle, and makes the point that in both theoretical and practical marketing it has often been used as an excuse for non-action. The analogy with human life has only served to reinforce it as a valid...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Giampaolo Fabris
Company: Demoskopea
November 23, 1983
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Citation

Fabris, G. (1983a, November 23). Product life cycle . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/product-life-cycle-


Research papers

Product life cycle (Italian)

This paper questions the concept of product life-cycle, and makes the point that in both theoretical and practical marketing it has often been used as an excuse for non-action. The analogy with human life has only served to reinforce it as a valid...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Giampaolo Fabris
Company: Demoskopea
November 23, 1983
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Citation

Fabris, G. (1983a, November 23). Product life cycle (Italian). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/product-life-cycle-italian-


Research papers

Perspectives on the new product development process

Productivity and success in the new product area could be vastly improved through increased concentration and thinking in the early stage planning phase; particularly, in terms of defining the strategic role of the new product, identifying and...

Catalogue: Seminar 1983: New Product Development
Author: Joseph Plummer
November 2, 1983
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Citation

Plummer, J. (1983a, November 02). Perspectives on the new product development process. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/perspectives-on-the-new-product-development-process


Research papers

Assessing new product opportunities in international markets

This paper reviews some methods for assessing foreign product opportunities and presents a sample case (introducing a North American beer in Europe) of international market choice. The paper shows that by following a methodological approach the firm...

Catalogue: Seminar 1983: New Product Development
Author: Nicolas Papadopoulos
November 2, 1983
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Citation

Papadopoulos, N. (1983a, November 02). Assessing new product opportunities in international markets . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/assessing-new-product-opportunities-in-international-markets-


Research papers

Optimizing the product line

This paper introduces - necessarily briefly - OPAS, a system to optimise products and assortments. Basically, two parts can be distinguished. The first part consists of all models related to data collection and conjoint measurement, resulting in an...

Catalogue: Seminar 1983: New Product Development
Author: Rob R. van den Heuvel
November 2, 1983
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Citation

van den Heuvel, R. R. (1983a, November 02). Optimizing the product line. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/optimizing-the-product-line


Research papers

Summary: How to triple sales through innovation in a conservative environment

"Passendale" is a remarkably successful case history in the product and brand development area. Not so much due to a unique research programme but more to the external environment in which it was executed and to the results obtained.

Catalogue: Seminar 1983: New Product Development
Author: Wim van Hees
October 2, 1983
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Citation

van Hees, W. (1983a, October 02). Summary: How to triple sales through innovation in a conservative environment . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/summary-how-to-triple-sales-through-innovation-in-a-conservative-environment-


Research papers

From purchasing panel to consumption panel

This paper is a description of an actual case history, and concerns a consumption panel as opposed to the traditional purchasing panel. Consumption in this case covers food and drink, but the technique can equally be applied to other fields. It...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Alain Kling
September 1, 1980
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Citation

Kling, A. (1980a, September 01). From purchasing panel to consumption panel. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/from-purchasing-panel-to-consumption-panel


Research papers

From purchasing panel to consumption panel (French)

This paper is a description of an actual case history, and concerns a consumption panel as opposed to the traditional purchasing panel. Consumption in this case covers food and drink, but the technique can equally be applied to other fields. It...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Alain Kling
September 1, 1980
×

Citation

Kling, A. (1980a, September 01). From purchasing panel to consumption panel (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/from-purchasing-panel-to-consumption-panel-french-